187 AI answers about mortgage lenders cited 26 review sites. Grades.com collects reviews from 15 of them. Answers from the last 90 days (Aug 1 to Oct 30, 2026).
Which review sites matter most for mortgage lenders?
By AI citation share, the top review sites for mortgage lenders are Yelp (44.9%), Trustpilot (44.4%) and BBB (36.9%), out of 187 AI answers about mortgage lenders. 5 sites are cited in at least 20 of those answers.
Check mark = Grades.com collects reviews from this site. Others are measured only.collectednot collected
Share of 187 AI answers about mortgage lenders (the last 90 days) that cite each site, ranked. Sites cited in 20 or more answers.
Which review sites does each AI assistant cite for mortgage lenders?
ChatGPT cites BBB most (55% of its answers), Claude cites Yelp most (71% of its answers), Gemini cites Trustpilot most (32% of its answers) and Perplexity cites Yelp most (93% of its answers). Each chart: the share of that assistant's answers about mortgage lenders that cite the site.
Check mark = Grades.com collects reviews from this site. Others are measured only.collectednot collected
Yelp is the review site AI assistants cite most for mortgage lenders: 44.9% of 187 answers, ahead of Trustpilot (44.4%).
Google Business Profile is where most mortgage lenders already are: 100% of the 53 we checked have a profile there, and AI cites it in 15.0% of answers.
Yelp is cited in 44.9% of answers, yet only 8% of the mortgage lenders we checked have a profile there.
Yelp is cited in 44.9% of answers, but its rules do not allow asking customers for reviews: claim the profile and reply instead.
Google Business Profile has the biggest audience of these sites: about 1.7B monthly visits (an estimate).
Where do mortgage lenders get reviews?
Of the mortgage lenders we checked, 100% have a Google Business Profile, 42% have a Facebook profile and 38% have a BBB profile (n = 53 businesses).
Check mark = Grades.com collects reviews from this site. Others are measured only.collectednot collected
Share of the mortgage lenders we checked with a profile on each site, 0 to 100%. n = businesses checked.
The full ranking
See all 5 sites cited in 20 or more answers, in a table
Check mark = Grades.com collects reviews from this site. Others are measured only.
AI citation share: the share of the 187 AI answers about mortgage lenders that cite the site. Sites cited in fewer than 20 of these answers are left out.Has a profile: mortgage lenders we checked with a profile on the site. Collected = Grades.com pulls reviews from this site. Site reach: estimated monthly organic search visits to the site's domain (DataForSEO Labs, Ahrefs Domain Rating, October 2026).
Frequently asked questions
Which review site do AI assistants cite most for mortgage lenders?
Yelp is cited in 44.9% of 187 AI answers about mortgage lenders, ahead of Trustpilot (44.4%) and BBB (36.9%).
Do mortgage lenders need Yelp?
Yelp ranks #1 of 5 for mortgage lenders: AI assistants cite it in 44.9% of 187 answers about mortgage lenders, against 43.4% of all answers. 8% of the mortgage lenders we checked have a profile there (n = 53). Grades.com collects Yelp reviews.
Which review sites does Grades.com collect for mortgage lenders?
Of the 26 review sites cited in AI answers about mortgage lenders, Grades.com collects reviews from 15, among them Yelp, Trustpilot, BBB, Google Business Profile and Yellow Pages.
Which review site is easiest for mortgage lenders to get reviews on?
Of the review sites cited for mortgage lenders, Trustpilot is the one cited most (44.4% of AI answers) whose own rules let anyone leave a review, let the business send a direct review link, and allow asking customers for reviews. Yelp does not allow asking.
What is AI citation share?
The share of AI answers that cite a review site. Here it is counted over 187 answers about mortgage lenders from ChatGPT, Claude, Gemini and Perplexity in the last 90 days: Yelp is cited in 84 of them, a 44.9% share.
The three words this page uses: collected = Grades.com pulls reviews from the site (54 review sites in all); measured = every review site the AI answers cited, across all industries (109 sites); cited for mortgage lenders = the measured sites that appeared in at least one of the 187 answers about mortgage lenders (26 sites).
Data window: Aug 1 to Oct 30, 2026 (90 days), October 2026 edition, data as of October 30, 2026.
AI citation share: answers citing the site divided by the 187 AI answers about mortgage lenders (businesses in the "Mortgages & Loans" category of the Grades.com directory), from ChatGPT, Claude, Gemini and Perplexity. The chart and the table rank the sites cited in 20 or more of these answers. Search-result and help pages on a review site are not counted.
Has a profile: the share of the mortgage lenders we checked with a profile on the site (n = businesses checked).
Picks: most cited by AI = highest citation share; easiest to get reviews = the site cited most whose own rules let anyone review, let the business send a direct review link and allow asking (from its guide; never Yelp, which does not allow asking); most replies from businesses = highest share of reviews with a business reply, across all industries, shown with at least 100 reviews checked. A pick the data cannot support is left out.
Start with these three: the sites cited most for mortgage lenders that Grades.com collects, one per site Grades.com connects. A site that shows another site's reviews is covered by connecting that site.
Site reach: estimated monthly organic search visits to the site's domain (DataForSEO Labs, Ahrefs Domain Rating, October 2026); an estimate for the whole domain, not a figure published by the site, and the same in every industry.
Track the review sites that matter for mortgage lenders
Grades.com collects your reviews from Yelp, Trustpilot, BBB and more, drafts replies for you to approve, and shows what AI assistants say about your business.
