Security and trust
How we look after your data
What we do today, in plain words. We do not hold a SOC 2 report today; this page and our Data Processing Agreement describe the measures we have.
- Hosting
- Google Cloud, United States (us-east4)
- Encryption
- TLS in transit, encrypted at rest
- AI training on your data
- Never
- Agent posts on its own
- Only if you switch it on
- Incident notice
- Within 72 hours
- SOC 2 report
- Not yet
Your data
Where it lives, how it is protected, who can reach it and how long we keep it.
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Where it lives
Grades.com runs on Google Cloud in the United States (us-east4, Virginia). The database is reachable only on a private network address, and every connection to it is encrypted with TLS. Application secrets are kept in a managed secret store, not in code.
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Encryption and credentials
- TLS on every page, API call and database connection; data at rest is encrypted by our cloud provider's storage.
- Passwords and API keys are stored only as hashes. A key is shown once.
- Signed-in sessions of connected review-site accounts are encrypted again with keys in a managed key service and are never handed back to anyone, you included. We never store those accounts' passwords.
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Access and roles
- Every request is checked against your membership of the business. Keys and AI clients reach only the locations you belong to; anything else answers "not found".
- Four roles per location: owners run everything, admins run their locations, approvers only approve or reject the agent's drafts, and viewers read without changing anything.
- AI clients sign in with OAuth: access tokens last one hour, refresh tokens rotate, and changing your password ends every sign-in.
- Approvals, replies, key changes and setting changes are recorded with who made them. Staff access is limited to what the work needs.
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Data residency
Your account, reviews, contacts and uploads are stored in the United States (Google Cloud, us-east4). The AI and data providers we use process what they receive in their own data centers; requests to Google's Gemini text models go to Google Cloud's global endpoint, which does not fix a region. The subprocessors page names each provider and where it works.
Where a transfer from the EEA, the United Kingdom or Switzerland needs a transfer mechanism, section 12 of our DPA incorporates the EU Standard Contractual Clauses, with the UK Addendum and the Swiss references.
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Retention and history
Scores, rankings, AI answers, competitor snapshots and earlier versions of business facts are kept as dated history instead of being overwritten, because people check a past grade later. After an account closes, its data is deleted or anonymized within 90 days. Service logs are kept for about 30 days. Automated database backups are kept for 14 days, and a one-off backup taken before a larger change is deleted after 30 days. Details: Privacy Policy, section 10.
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Availability
Uptime checks run every 5 minutes on the dashboard, the API, the directory, the MCP server and this website, and alert the team when one fails.
Healthcare practices
Dentists, doctors and med spas use Grades.com for their public reviews. Here is what that does and doesn't cover.
What we don't do
We do not sign Business Associate Agreements (BAAs) today. Please don't send us patient records, or visit, diagnosis or treatment details, in contact lists, tags, notes or messages.
Questions about BAAs: terms@grades.com.
What we do for every healthcare business
- Before review text reaches an AI model, conditions, treatments and amounts of money are replaced with placeholders.
- Reply drafts follow a patient-privacy rule: they never mention a condition, treatment or visit, even when the reviewer does. A draft that breaks it waits for you and is never posted on its own.
- Photos and videos left in Reviews on Grades.com are kept in private storage and shown through links that expire after 15 minutes.
- Review-request contacts with no activity for two years lose their name, email address and phone number. Opt-outs are kept, so nobody is written to again.
- Our review-request templates name no treatment, and our Terms ask you not to add one.
AI and your data
We don't train AI models on your data, and our AI providers (OpenAI, Anthropic and Google) process it under paid API terms that don't allow them to train on it. This is who receives what.
| Provider | What we use it for | What it receives |
|---|---|---|
| Google AI models (Gemini) | Reply drafts, sorting reviews, checking drafts against your rules, removal-report drafts, directory summaries and our own support inbox | Review text, your business details and your instructions. For healthcare businesses, conditions, treatments and amounts are replaced with placeholders first. |
| Anthropic (Claude) | Ask Grades in the dashboard; AI Reputation and Competitor Map questions | Your question and the data the assistant reads for you (healthcare text replaced the same way); fixed questions about the business |
| OpenAI (ChatGPT) and Perplexity, through DataForSEO | AI Reputation questions | Only fixed questions about the business, naming it, its city and its website. No review text and no customer data. |
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What the agent can post on its own
- By default the review agent drafts and you approve. Replies post automatically only if you switch that on, and only where the review site accepts replies through its API.
- Low ratings, complaints and reviews about legal, medical, safety or billing matters are held for you, as is any draft a rule check could not clear.
- Your own rules (for example "never mention prices") are checked on every draft; healthcare businesses also get the patient-privacy rule.
- Removal reports are prepared for you to submit on the review site.
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Nothing quietly disappears
Account passwords and payment details never go to an AI model. Every approval, edit and posted reply is recorded with who made it, and a review that disappears from its site stays in your Review Archive with the date it went.
Review rules, built in
The FTC's rule on consumer reviews, CAN-SPAM, the TCPA and each review site's own policy decide how a business may ask for, show and answer reviews. We explain each one, with what Grades.com does about it and what is still your part.
Read the review rules →- Every customer sees the same review page with every site you list: no rating-first step.
- No incentives, and reviews on Grades.com are published whatever their rating.
- Review requests carry your postal address and a one-click unsubscribe, and wait for daytime.
- Requests never send anyone to Yelp, which does not allow businesses to ask for reviews.
Incidents and reporting a problem
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If something goes wrong
If an incident affects your data, we tell you within 72 hours of learning about it (DPA, section 8), with what happened, which data and people it concerns, and what we are doing about it. We send more as we learn it.
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Found a vulnerability?
Write to terms@grades.com with "Security" in the subject. We confirm that we received it and keep you posted.
Documents
- Privacy PolicyWhat we collect, why and your rights
- Terms of ServiceThe agreement for using Grades.com
- Data Processing AgreementHow we process your customers' data
- SubprocessorsThe providers we use, and where
- Review rulesThe laws and site policies, explained
- CookiesThe few the dashboard needs
- Directory and Listing TermsProfiles, scores and badges
- DevelopersAPI keys, scopes and webhooks
Last reviewed October 30, 2026.
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