Insights · Part of Monitor

Your reviews, added up. See what moved.

How many reviews came in, how people rated you, what they praise and complain about, and how fast you replied. Against the period before, and against businesses in your category.

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14 days of Pro
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On every plan

Insights · Harbor Family DentalSample

Last 90 days, against the 90 before30 · 90 · 365 days

4.7average rating, was 4.5

64new reviews, was 41

92%answered, was 80%

RatingUp 0.2Your average rating rose from 4.5 to 4.7.

Most praisedClear pricingPraised in 18 reviews, 12 points up on last period.

Most mentioned complaintWait timesRaised in 4 reviews, most of them about Saturdays.

RepliesFasterMedian time to first reply: 5 hours, was 9.

From: Google · Healthgrades · Facebook · WebMD

One review is one customerReading them one by one tells you how a person felt, not whether things are getting better.

The same complaint, months apartA problem that comes back slowly is easy to miss until it shows in your rating.

Good compared with what?A topic score means more next to businesses like yours.

How it works

From a pile of reviews to four answers

What changed, what reviewers talk about, how you compare, and where the reviews come from.

Sample

Reviews and rating by monthlast 90 days

AugSepOctNov

64new reviews+23

4.7average rating+0.2

5 hto first reply4 h faster

Step 1

Pick a period

The last 30, 90 or 365 days, next to the period of the same length before it: new reviews and average rating by month, the share of 1 and 2 star reviews, reply rate and the median time to a first reply.

Step 2

Read what moved

Up to five short sentences at the top, each from a fixed rule: new reviews up or down a quarter, the rating moving 0.2 stars, the reply rate moving 10 points, the topic praised most, the complaint mentioned most.

Step 3

See what reviewers talk about

The topics reviewers praise and complain about, each scored by how the reviewers who mention it feel. Where at least eight businesses share your category, each topic sits next to their median.

Step 4

See where the reviews come from

New reviews per site, with each site's rating and reply rate against the period before. The headquarters gets a row per location, with each location's grade.

Counted, not guessed

Every number is a count of your reviews

Insights reads the reviews we already collect for you. No model writes the figures, and every topic counts real reviews. Reviews a site removed are left out of the counts and kept in your Review Archive. For healthcare businesses, topics about conditions and care are left out.

The same numbers answer in Ask Grades, in your AI client and in the REST API.

Connect your AI →

Sample

You: How did last quarter compare with the one before?

Grades: 64 new reviews against 41, average rating 4.7 against 4.5, and 92% answered against 80%. Clear pricing is praised most. Wait times is the top complaint, in 4 reviews, and your score there is below your category's median.

From your Insights, last 90 days

Why not just read the reviews

Reading tells you how one customer felt

Reading every review is the best way to know a customer, and most review tools chart ratings. Here is what Insights adds.

Capability	Read them yourself	Typical review analytics	Insights
New reviews and rating by month	Count by hand	✓	✓ across every site you connect
Against the period before	Count by hand	✓ most	✓ on every figure
Topics praised and complained about	You notice the loud ones	✓ most	✓ scored, with the review count
Against businesses in your category	—	Depends on the tool	✓ category median, where 8 or more compare
Reply rate and reply time	Count by hand	✓ most	✓ median hours to a first reply
Price	Your time	Often a higher tier	Included on every plan, from $29/location

Read the reviews too. Insights tells you which ones to read first.See plans →

Plans

On every plan. The sites it covers are what changes.

Starter

$29 /location/mo

Your Google reviews

Every Insights card
Topics and category median
In Ask Grades and the API

Choose Starter

Pro

$149 /mo, +$75 per extra location

All 54 review sites

Everything in Starter
Every site side by side
Reviews checked every hour

Start free trial

Premium

$399 /mo, +$199 per extra location

All 54 review sites

Everything in Pro
Competitor Map for the businesses around you
Daily AI Reputation checks

Choose Premium

14-day free trial of Pro, no card needed. Yearly plans pay for ten months. Full pricing →

Related tools

Also in Monitor and Respond

Review RadarEvery review, one inboxThe reviews these numbers count, from every site. Review AgentReply fasterA reply draft beside every review, for your approval. Competitor MapThe businesses around youRanked by score and recent reviews. Review ArchiveNothing disappearsRemoved reviews kept, out of the counts.

Frequently asked questions

Where do the topics come from?

From your reviews on the sites we collect, grouped into topics such as value, wait times or communication. Nothing is invented: every topic counts real reviews. Topics are read from your Grades.com listing; without one you still get every review figure.

Is it on every plan?

Yes, for the review sites your plan connects: Google on Starter, all 54 on Pro and Premium.

Can I see each location separately?

Yes. Each location has its own Insights, and the headquarters sees every location side by side.

Do removed reviews count?

No. A review its site removed is left out of the counts and kept in your Review Archive; Insights tells you how many were removed in the period.

See your last 90 days of reviews

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