Who uses WebMD Care (Physician Directory)
Physicians and other healthcare providers are listed, and patients use the directory to find and rate them. Paid Featured Profiles add prominent placement, online booking and other features, and a higher tier adds Reputation Management.
Claim your profile
- Complete the free Basic Profile form with your email, practice name, provider first and last name and a direct phone number.
- Submitting the form means you accept WebMD's terms of use and privacy policy.
- Once claimed and verified, update details such as specialties, education, accepted insurance, conditions treated and procedures performed.
- WebMD lists a phone number on the claim page for providers who have questions.
Replying to reviews
WebMD's provider information page ties responding to patient reviews to its paid Reputation Management product, alongside alerts for new reviews and pinning reviews to the top of the profile. Its lists of Basic and Featured Profile features do not include review responses.
- The WebMD page that describes the plans does not explain the reply rules, so check them with WebMD before relying on this feature.
- WebMD's Terms and Conditions say reviews on the directory are also subject to WebMD's Reviews Guidelines.
Review rules
In our own words. The official page is the rule that applies.
- Reviews on the Physician Directory are user content and must follow WebMD's Reviews Guidelines in addition to the general terms of use.
- The terms prohibit unlawful, defamatory, harassing or abusive material, advertising, spam, impersonation and content that infringes others' rights.
- WebMD says it may remove user content at any time, including content it believes violates its terms or policies.
- WebMD says it applies internal policies to check the quality and accuracy of reviews.
- Providers cannot edit or delete reviews. Only WebMD customer service can remove one, after an internal check.
Reporting a review
WebMD Care (Physician Directory)'s own process, step by step.
- Open WebMD's Customer Care article on directory listing and review concerns and click Contact Us, which leads to the Submit a Request page.
- On the request form, choose the "Directory Profile & Reviews for WebMD/Vitals" option.
- Fill out all applicable fields and include the doctor's NPI, first and last name and the URL of the listing on doctor.webmd.com.
- For a review concern, provide the review and its date.
- WebMD needs this information from each doctor separately.
- WebMD states that it removes only reviews that go against its review guidelines.
WebMD Reviews Widget
Show your WebMD reviews on your own website, updated by themselves. Connect WebMD in Grades.com, then copy a widget from Review Marketing in your dashboard with WebMD as the only site (sites="webmd"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="webmd"].
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="webmd" async></script>
WebMDReviews on grades.comWebMDQuick to answer and easy to work with. They did exactly what they promised, on time.
WebMDFriendly people and a fair price. I would happily go back and recommend them.
WebMDThey explained every step and followed up afterwards. A great experience.
Tips
- Claim the profile and keep specialties, insurance and location details current.
- Keep any public response professional, and keep patient information out of it.
- Do not pay for or fake reviews, and do not pressure patients to remove reviews.
- Ask satisfied patients for honest feedback through your normal practice channels.
- Report a review only when it clearly violates the published guidelines, and include the specifics.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://doctor.webmd.com/learnmore
- https://doctor.webmd.com/learnmore/doctor/claim/
- https://doctor.webmd.com/learnmore/profile
- https://doctor.webmd.com/awards/methodology
- https://www.webmd.com/about-webmd-policies/about-terms-and-conditions-of-use
- https://customercare.webmd.com/hc/en-us/articles/13473568974349-Updating-Correcting-Physician-Directory-Listing-or-Review-Concern
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on doctor.webmd.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on doctor.webmd.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a WebMD Care (Physician Directory) profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a WebMD Care (Physician Directory) profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Typical rating: the mean star rating of the WebMD Care (Physician Directory) reviews we collected for the businesses we checked (16 reviews). As of October 30, 2026. ↩
- Reply rate: the share of the WebMD Care (Physician Directory) reviews we collected that show a public reply from the business, and the median time between the review and the reply (94 reviews). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to doctor.webmd.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from WebMD Care (Physician Directory). As of October 2026. ↩
How these numbers are collected: how we measure.