Who uses Vitals
Physicians, dentists and other clinicians are listed, and patients use the site to research and compare providers and leave reviews. Vitals is part of the same health network as WebMD's physician directory.
Claim your profile
- Find the provider's profile page on Vitals.
- Click the "claim this profile" link on the profile page.
- Once the profile is claimed, update details such as photos and other profile data.
- Vitals says an actively licensed physician who is shown as inactive should claim the profile to update the listing; to count as active, a provider needs an active license and a confirmed practice address that is accessible to consumers.
Replying to reviews
The Vitals help pages we checked do not describe a way for providers to reply publicly to reviews.
- Vitals says it does not edit the comments or rating selections in reviews.
- Vitals reserves the right to take down comments it considers offensive, malicious, inappropriate, sexually explicit or not made in good faith.
- Vitals says it now displays only moderated patient reviews submitted on vitals.com, and a patient can rate the same doctor only once a month.
Review rules
In our own words. The official page is the rule that applies.
- Reviews must come from the reviewer's own first-hand experience rather than hearsay.
- Personal identifying information and confidential information the reviewer is not permitted to share must not be included.
- Reviewers should not post their own medical details, such as symptoms, diagnoses or prescriptions.
- Content should stick to opinion or accurate facts. Unlawful, defamatory, harassing, abusive or spam content is not allowed.
- Advertising, solicitations and content that violates others' rights are also barred.
- Vitals reserves the right to remove reviews that do not meet its guidelines or terms of use.
Reporting a review
Vitals's own process, step by step.
- The doctor opens WebMD's customer care article on directory listings and review concerns and clicks Contact Us, which leads to the Submit a Request page.
- On the request form, choose the "Directory Profile & Reviews for WebMD/Vitals" option.
- Include the doctor's NPI, first and last name and the URL of the profile listing.
- For a review concern, include the review and its date. The support article says reviews are removed only when they go against the review guidelines it links to.
- Submit the information separately for each doctor.
Vitals Reviews Widget
Show your Vitals reviews on your own website, updated by themselves. Connect Vitals in Grades.com, then copy a widget from Review Marketing in your dashboard with Vitals as the only site (sites="vitals"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="vitals"].
Script tag: a Vitals carousel
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="vitals" async></script>
4.9128 reviews
VitalsReviews on grades.com
VitalsReviews on grades.comDana K.Vitals
VitalsQuick to answer and easy to work with. They did exactly what they promised, on time.
Luis M.Vitals
VitalsFriendly people and a fair price. I would happily go back and recommend them.
Priya S.Vitals
VitalsThey explained every step and followed up afterwards. A great experience.
Tips
- Claim the profile and keep photos, practice address and contact details accurate.
- Ask satisfied patients for honest feedback through your normal practice channels.
- Vitals' terms of use forbid writing fake reviews, trading reviews and paying or being paid for reviews.
- If a review clearly breaks the guidelines, report it with the specifics through the WebMD/Vitals request form.
- Treat patterns in feedback as input for improving the practice.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://www.vitals.com/faq
- https://www.vitals.com/review-guidelines
- https://www.vitals.com/terms-of-use
- https://customercare.webmd.com/hc/en-us/articles/13473568974349-Updating-Correcting-Physician-Directory-Listing-or-Review-Concern
- https://doctor.webmd.com/learnmore/doctor/claim/
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on vitals.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on vitals.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a Vitals profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a Vitals profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to vitals.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from Vitals. As of October 2026. ↩
How these numbers are collected: how we measure.