Who uses Vagaro
Salons, barbers, nail and tattoo shops, spas, med spas, massage and physical therapy practices, and gyms, yoga, pilates, and dance studios, from independent providers to multi-location businesses. Reviewers are customers signed in to a profile in the business's customer list.
Claim your profile
- Start a free trial from the Vagaro business (Pro) site.
- Vagaro says it will handle the switch for businesses moving over from another system.
Replying to reviews
Vagaro businesses reply to reviews from the Review Management report (announced as the "Customer Reviews" report). The reply is public, appears below the review on the business listing page, and the customer is notified by email and push notification.
- On a computer, tablet, Pay Desk, or PayPro, go to Reports, then Review Management, select Reply, write the response, and select Post Response. On a phone, start from More, then Reports, then Review Management.
- Owners can edit or delete their own replies (Action, then Edit Response or Delete Response) but cannot modify or remove a customer's review.
- The Online Appointment Rules setting Only Allow Reviews from Verified Customers limits reviews to customers who were checked out or whose appointment was marked completed.
Review rules
In our own words. The official page is the rule that applies.
- To post a review, a customer must be signed in to a profile that is in the business's customer list, and owners and employees cannot review their own business.
- A business cannot decide whether a review is removed; Vagaro evaluates the issues a business raises.
- Vagaro says it removes reviews for only four reasons: a personal attack on a member of the business, harsh or inappropriate language, a reviewer who was not a customer of the business, or a breach of Vagaro's user agreement.
Reporting a review
Vagaro's own process, step by step.
- Businesses cannot edit or remove a customer's review; the customer who wrote it can edit or delete it from their own Vagaro account.
- To request removal of a review, Vagaro's help center points businesses to its Business Review Standards article, and Vagaro evaluates the issue against those standards.
Vagaro Reviews Widget
Show your Vagaro reviews on your own website, updated by themselves. Connect Vagaro in Grades.com, then copy a widget from Review Marketing in your dashboard with Vagaro as the only site (sites="vagaro"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="vagaro"].
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="vagaro" async></script>
VagaroReviews on grades.comVagaroQuick to answer and easy to work with. They did exactly what they promised, on time.
VagaroFriendly people and a fair price. I would happily go back and recommend them.
VagaroThey explained every step and followed up afterwards. A great experience.
Tips
- Reply promptly and personally, using the reviewer's name rather than a canned response.
- Stay calm and empathetic, and keep replies factual, since future customers will read them.
- Own real mistakes, apologize, and offer to resolve the issue offline.
- Thank customers who leave positive reviews and mention specifics.
- Turn on the verified-customer review setting so that only customers who were checked out or completed an appointment can review you.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://www.vagaro.com/pro
- https://www.vagaro.com/pro/updates/respond-to-customer-reviews
- https://www.vagaro.com/en-ca/learn/7-tips-responding-to-customer-reviews
- https://support.vagaro.com/hc/en-us/articles/4405382006299-Respond-to-Customer-Reviews
- https://support.vagaro.com/hc/en-us/articles/205167680-Business-Review-Standards-in-Vagaro
- https://support.vagaro.com/hc/en-us/articles/360002282433-My-Customer-is-Unable-to-Write-a-Review
- https://support.vagaro.com/hc/en-us/articles/115003789834-Manage-Reviews-You-ve-Posted-for-Customers-of-a-Vagaro-Business
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on vagaro.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on vagaro.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to vagaro.com (DataForSEO Labs). These are third-party estimates for the whole domain, not figures from Vagaro. As of October 2026. ↩
How these numbers are collected: how we measure.