How do I claim my business on Sortlist?

Go to the provider page and choose "Register as an agency". Type your company name in the search bar; if it appears, choose "Join", otherwise choose "Create". Add basic details: phone number, website, email address and services. Add your headquarters and other offices; a valid Google Business Profile validates an office automatically. Add case studies and a portfolio, and save as you go.

Can a business reply to reviews on Sortlist?

A Sortlist help article says providers are offered a right to reply to each and every review. Sortlist's pricing page also lists responding to client reviews among the profile features in its plan comparison. Sortlist's terms say it does not remove reviews that reflect users' genuine experiences, and requests to deactivate a provider profile because of negative reviews will in principle not be honored.

What are the review rules on Sortlist?

The terms require reviews to be honest, accurate, relevant, genuine, independent and unbiased, and not misleading or fraudulent. Sortlist may, but does not have to, check reviews for authenticity and edit or take down ones it considers fraudulent, misleading or otherwise non-compliant. Authentic reviews, positive or negative, are not removed; a review contested through the report channel is investigated first. Agencies can get reviews three ways: a review link they share, an "invite to review" email sent through Sortlist, or an existing review from another site added with its source named. In each case the client confirms the review through Sortlist's email.

How do I report a review on Sortlist?

Use the "Report" button next to the review to ask for it to be removed. Sortlist then starts an investigation. A review is removed only if Sortlist finds it non-authentic, non-compliant with the Review Requirements or terms, or legally problematic. For reviews that may be illegal, Sortlist's help article points to a dedicated form.

Sortlist Review Guide: claim, reply, rules

Who uses Sortlist

Agencies and other service providers and the companies (project owners) that hire them. Clients decide which providers they review; reviewers who are neither providers nor project owners must give an email address, which Sortlist uses to verify the review.

Claim your profile

Go to the provider page and choose "Register as an agency".
Type your company name in the search bar; if it appears, choose "Join", otherwise choose "Create".
Add basic details: phone number, website, email address and services.
Add your headquarters and other offices; a valid Google Business Profile validates an office automatically.
Add case studies and a portfolio, and save as you go.

Official guidelines: help.sortlist.com

Replying to reviews

A Sortlist help article says providers are offered a right to reply to each and every review. Sortlist's pricing page also lists responding to client reviews among the profile features in its plan comparison.

Sortlist's terms say it does not remove reviews that reflect users' genuine experiences, and requests to deactivate a provider profile because of negative reviews will in principle not be honored.

Official guidelines: help.sortlist.com

Review rules

In our own words. The official page is the rule that applies.

The terms require reviews to be honest, accurate, relevant, genuine, independent and unbiased, and not misleading or fraudulent.
Sortlist may, but does not have to, check reviews for authenticity and edit or take down ones it considers fraudulent, misleading or otherwise non-compliant.
Authentic reviews, positive or negative, are not removed; a review contested through the report channel is investigated first.
Agencies can get reviews three ways: a review link they share, an "invite to review" email sent through Sortlist, or an existing review from another site added with its source named. In each case the client confirms the review through Sortlist's email.

Official guidelines: sortlist.com

Reporting a review

Sortlist's own process, step by step.

Use the "Report" button next to the review to ask for it to be removed.
Sortlist then starts an investigation.
A review is removed only if Sortlist finds it non-authentic, non-compliant with the Review Requirements or terms, or legally problematic.
For reviews that may be illegal, Sortlist's help article points to a dedicated form.

Official guidelines: sortlist.com

Tips

Ask every client for a review after a project ends, using the platform's invitation tools.
Reply to critical reviews politely and factually.
Only add outside reviews that are real and name the correct source.
Keep office details, services and portfolio accurate.

Sources

Last checked October 22, 2026. Site rules change; the official pages are the final word.

About the numbers

AI citations: the share of answers from AI assistants that cite a page on sortlist.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on sortlist.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
Site reach: the estimated monthly organic search visits to sortlist.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from Sortlist. As of October 2026. ↩

How these numbers are collected: how we measure.

Key facts