Who uses Sitejabber (now SmartCustomer)
Any company with a website, whether it sells online or offline, can register to collect and answer reviews; the site says it keeps listings up so buyers can research any website. Reviewers are customers writing about their own firsthand experience, and owners, employees, and close associates may not review the business.
Claim your profile
- Use the Claim your free profile link on the business section of the site.
- Register for a business account; the site says any business can start for free, with paid plans optional.
- Use the business dashboard to reply to reviews, monitor new ones, and flag problem reviews.
- The site's pages do not describe the verification steps for a claim.
Replying to reviews
Businesses reply to reviews from the business dashboard, and can answer positive and negative reviews alike.
- The site recommends short, polite replies and says not to get defensive or make personal attacks.
- Do not advertise or offer free items in a reply, and never offer an incentive to change or delete a review.
- Do not disclose a reviewer's private details such as an address or phone number.
- If a review contains profanity or breaks the guidelines, flag it instead of replying.
Review rules
In our own words. The official page is the rule that applies.
- Reviews must be based on the reviewer's own firsthand experience, with no duplicates for the same transaction, no fake or paid reviews, and no reviews on behalf of someone else.
- Insider reviews from owners, employees, or close associates are prohibited, as are hate speech, threats, harassment, and lewd material.
- Businesses may invite customers to review but must invite a fair, representative sample; review gating and suppression (asking people to change or remove negative reviews) are banned.
- Offering or accepting anything of value for a business review is prohibited, whether or not disclosed.
- A confirmed violation by a business brings a formal warning whose status is shown on its profile, and after three the business's rating is removed and a permanent banner is added.
Reporting a review
Sitejabber (now SmartCustomer)'s own process, step by step.
- Businesses flag a suspicious review through the account dashboard rather than contacting the reviewer.
- Within 30 days of a review being posted, a business can request verification; the reviewer is contacted, and if they do not respond within 10 business days the review is removed. Free plans can use this twice a month.
- A business can also ask the review team to re-examine a review it believes is fraudulent; the site says this takes about 10 business days and is rarely successful.
- Reviews held for further checks can take up to 30 days, and a business can appeal a moderation decision by email, with appeals usually reviewed within 10 business days.
Sitejabber Reviews Widget
Show your Sitejabber reviews on your own website, updated by themselves. Connect Sitejabber in Grades.com, then copy a widget from Review Marketing in your dashboard with Sitejabber as the only site (sites="sitejabber"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="sitejabber"].
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="sitejabber" async></script>
SitejabberReviews on grades.comSitejabberQuick to answer and easy to work with. They did exactly what they promised, on time.
SitejabberFriendly people and a fair price. I would happily go back and recommend them.
SitejabberThey explained every step and followed up afterwards. A great experience.
Tips
- Reply to both positive and negative reviews with short, polite, factual messages.
- Wait before replying if a review upsets you.
- Invite all customers to review, not only satisfied ones.
- Do not ask a reviewer to change or take down a review, including after the problem has been resolved.
- Never post or buy fake reviews or trade reviews with other businesses.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://www.sitejabber.com/
- https://www.smartcustomer.com/business/how-it-works
- https://www.smartcustomer.com/faq
- https://www.smartcustomer.com/trust/review-integrity-policy-and-guidelines
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on smartcustomer.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a Sitejabber (now SmartCustomer) profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a Sitejabber (now SmartCustomer) profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to smartcustomer.com (DataForSEO Labs). These are third-party estimates for the whole domain, not figures from Sitejabber (now SmartCustomer). As of October 2026. ↩
How these numbers are collected: how we measure.