Indeed Review Guide

Who uses Indeed

Employers (usually HR, recruiting, and employer-brand staff) who manage a Company Page, and job seekers researching a workplace. Reviewers are people who work or have worked at the company; they rate areas such as work-life balance, pay and benefits, job security and advancement, management, and culture.

Claim your profile

1. If you already have an Indeed employer account and have posted a job, Indeed says the Company Page is claimed automatically.
2. Otherwise, search for your company in Indeed's company search and open its pre-built Company Page.
3. Open the Why Join Us tab, choose the option to claim the Company Page, and confirm on the next screen.
4. Add a logo, description, location, industry, website, social links, and other company facts.
5. If the page has already been claimed by someone else, Indeed asks you to contact its support team.

Official guidelines: indeed.com

Replying to reviews

On your claimed Company Page, open the Reviews tab, click Add a Comment near the bottom of the review, type your response, and click Add Comment to publish. Any Page Owner with access can reply, and the comment appears under the company name. Indeed says responses are posted shortly after submission.

• Responses are public, so Indeed asks employers to reply promptly and professionally and to thank the reviewer.
• Do not try to identify the author (reviews and Q&A are anonymous), do not engage with hostile reviewers, and do not threaten legal or other action.
• You may include company contact details or internal resources to take a case offline.
• If a response is reported, Indeed's Trust & Safety team checks it, and Indeed may remove or decline to post a response that breaks these guidelines.
• A claimed page receives a weekly digest of new reviews and Q&A.
• Answers a company posts on the Q&A tab are labeled as coming from the company.

Official guidelines: indeed.com

Review rules

In our own words. The official page is the rule that applies.

• Only people who work or have worked at the company may review it or answer questions about it, with one review or answer per person per company.
• Reviews should be the writer's own experience and opinion about the work environment and culture, not a review of the company's products or services.
• Not allowed: unlawful, fraudulent, discriminatory, threatening, abusive, or defamatory statements; obscene material or slurs; non-public or internal company information; legal claims; and reports of crimes or misconduct.
• Reviews may not include personal information about the writer or others, or details about people outside their work role.
• Reviews are anonymous: Indeed does not share the account's identifying details with the company, though anything the writer adds to the text is visible.
• Indeed does not edit reviews, and employers cannot edit or moderate them; Indeed removes a review only when the author asks or when it clearly breaks the content guidelines.
• Indeed says it removes reviews where there is evidence the reviewer was paid, forced, or pressured to post.

Official guidelines: indeed.com

Reporting a review

Indeed's own process, step by step.

1. Open the three-dot menu on the review and choose Report review.
2. Pick the reason that fits best and submit.
3. Indeed's employer pages also point employers to its support contact form for reviews that break the terms of service, such as false information, discriminatory language, obscenities, spam, defamatory content, or allegations of illegal activity.
4. Indeed says it reviews reported content and removes it within 1 to 2 business days if it breaks the guidelines, and that it does not tell you the outcome.
5. A review that meets the content guidelines cannot be deleted, even if it is negative.

Official guidelines: indeed.com

Tips

• Claim the Company Page so you can see new reviews and reply under the company name.
• Reply to critical reviews calmly, acknowledge the concern, and offer a way to continue the conversation offline.
• Thank people for positive reviews too, since job seekers read both.
• Never guess at who wrote an anonymous review in a public reply.
• Encourage current employees to share honest reviews, and never pay or pressure anyone to post one.