Who uses Houzz
Home professionals such as contractors, builders, and designers, plus homeowners who hire and review them.
Claim your profile
- Houzz's help center explains how to create a business profile through Houzz Pro; the articles we checked do not describe a separate claim form for existing listings.
- Go to houzz.com/pro and sign up with your business email address and a password, or choose Continue with Google.
- Answer a few questions about your business, such as the type of business and average annual revenue, then fill in your profile information.
- Select a plan on the pricing page, choose how many team members will use Houzz Pro, and complete the checkout page to start a free trial.
- Afterward, click your company icon in the top right corner, then View Profile to review your profile or Account Settings to edit it.
Replying to reviews
Once a review is approved it appears in the Review tab of the pro's profile, where the pro can respond with their own comments or choose a featured review for the profile.
- Houzz notes that pros can respond to reviews with a thank-you message and a Like.
- For negative reviews Houzz suggests responding promptly, acknowledging the client's experience, tailoring the reply to their concerns, staying calm and professional, and inviting them to continue the conversation offline.
- Clients can edit their Houzz review at any time, and Houzz suggests reaching out to make things right with an unhappy client.
Review rules
In our own words. The official page is the rule that applies.
- Reviews must be based on first-hand experience as a client, not on contact as a potential client. Reviewers cannot be a director, employee, officer or principal of the business or of a competitor, or related to the business.
- Only one person per household or company may review a professional for a given project.
- Reviews must be accurate and may not include defamatory, threatening, harassing, hateful, or obscene content.
- Undisclosed compensation or incentives are not allowed; any incentive must be stated in the review.
- Reviewers may not use posting or removing a review to demand payment (genuine refund requests after a bad experience are allowed). Reviews may not mention a different company, refer to other people's reviews, or include external links.
- Houzz's reputation guidebook says anonymous reviews are not allowed.
- The Houzz team verifies each submitted review for spam or false submissions, which can take up to 5-7 business days depending on volume.
Reporting a review
Houzz's own process, step by step.
- Houzz generally does not remove reviews from genuine past clients that follow its Review Policy.
- If you do not recognize the client or project named in a review, contact Houzz support through its support inquiry page.
Houzz Reviews Widget
Show your Houzz reviews on your own website, updated by themselves. Connect Houzz in Grades.com, then copy a widget from Review Marketing in your dashboard with Houzz as the only site (sites="houzz"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="houzz"].
Script tag: a Houzz carousel
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="houzz" async></script>
4.9128 reviews
HouzzReviews on grades.com
HouzzReviews on grades.comDana K.Houzz
HouzzQuick to answer and easy to work with. They did exactly what they promised, on time.
Luis M.Houzz
HouzzFriendly people and a fair price. I would happily go back and recommend them.
Priya S.Houzz
HouzzThey explained every step and followed up afterwards. A great experience.
Tips
- Reply to reviews promptly and professionally, including negative ones.
- Request reviews only from real clients, and request Colleague reviews only from professionals you have worked with.
- Do not offer undisclosed incentives for reviews.
- Use the Get Reviews tool on the profile to send personalized requests.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://pro.houzz.com/pro-help/r/review-policy
- https://pro.houzz.com/pro-help/r/i-received-a-negative-review-what-should-i-do-next
- https://pro.houzz.com/pro-help/r/how-to-get-reviews-on-your-houzz-profile
- https://pro.houzz.com/pro-learn/blog/reviews-checklist
- https://pro.houzz.com/pro-learn/blog/reputation-management-a-guidebook
- https://pro.houzz.com/for-pros/feature-premium-profile
- https://pro.houzz.com/pro-help/r/how-to-create-a-business-profile-on-houzz
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on houzz.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on houzz.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a Houzz profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a Houzz profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Typical rating: the mean star rating of the Houzz reviews we collected for the businesses we checked (18 reviews). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to houzz.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from Houzz. As of October 2026. ↩
How these numbers are collected: how we measure.