Who uses Glassdoor
Employers (HR, marketing, operations, and executive staff) manage company profiles on the platform. Reviewers are current and former employees and job candidates who describe their work or interview experience, and job seekers read the reviews when researching a company.
Claim your profile
- Open the Employer Center and choose to sign up for a free employer account, or reach it from your company's Glassdoor profile through the admin tools link.
- Glassdoor approves individuals in HR, marketing, operations, and executive roles. Branch offices and franchise locations need corporate approval.
- Check the pre-filled company details (website, headquarters, logo, mission, benefits) and correct anything out of date.
- Turn on company alerts in email preferences to be notified of new reviews, and invite coworkers with an access level that fits their role.
Replying to reviews
With a free employer account (or an enhanced profile), you can post a public response to any company, interview, or benefit review on your profile. Responses can be added from the Employer Center under Community Reviews, from the main company profile, or from the Benefits tab, and each response shows its date and your job title. The original reviewer is emailed when you respond.
- A response can be up to 5,000 characters.
- Glassdoor asks that responses be courteous and professional, that they not name the person you believe wrote the review, and that they not threaten the reviewer with legal or other punitive action.
- Responses are moderated after posting, so a non-compliant one may be visible briefly before removal, and you are emailed if it is removed.
- Contact information and relevant links, such as an internal policy page or ethics hotline, are allowed in responses.
- You can edit or delete your own response using the links beside it.
Review rules
In our own words. The official page is the rule that applies.
- Reviews should be honest and describe the reviewer's own opinion and experience with a current or former employer.
- Reviews with certain profanities, threats of violence, or discriminatory language aimed at a person or group are not approved, although mentioning such topics to describe a real workplace situation may be allowed.
- Reviews may discuss the work behavior of the most senior leaders (such as owners, founders, and the C-suite), but negative comments about other identifiable people are not allowed.
- Confidential, non-public company information should not appear in a review.
- Reviewers should not identify themselves or include contact details for themselves or others.
- Glassdoor says it removes positive reviews where it has evidence employees were compensated or coerced into posting them.
Reporting a review
Glassdoor's own process, step by step.
- Go to the Employer Center and select Reviews.
- Click the flag icon below the review you want to report, explain why if a text box appears, and click Send.
- A second-tier moderator checks the flagged review against Glassdoor's content guidelines.
- Glassdoor says it responds with its decision within 72 business hours.
- A review being negative or disagreeable does not by itself mean it will be removed.
- The review's author is not told that the review was flagged, and employers cannot pay to have a review removed.
Tips
- Respond calmly and professionally, thank the reviewer, and acknowledge specific concerns.
- Offer to continue the conversation offline rather than debating details in public.
- Keep the company profile accurate and current.
- Do not pressure or pay employees to leave positive reviews.
- Respond to positive reviews as well as critical ones, since future candidates read both.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://www.glassdoor.com/employers/sign-up/
- https://www.glassdoor.com/employers/resources/glassdoor-employer-center-guide/
- https://www.glassdoor.com/employers/resources/glassdoor-reviews-a-step-by-step-guide-for-employers/
- https://help.glassdoor.com/s/article/Community-Guidelines?language=en_US
- https://help.glassdoor.com/s/article/Reporting-inappropriate-content?language=en_US
- https://www.glassdoor.com/blog/responding-to-negative-glassdoor-reviews-faqs/
- https://www.glassdoor.com/about/trust/when-is-content-removed/
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on glassdoor.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on glassdoor.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a Glassdoor profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a Glassdoor profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Typical rating: the mean star rating of the Glassdoor reviews we collected for the businesses we checked (35 reviews). As of October 30, 2026. ↩
- Reply rate: the share of the Glassdoor reviews we collected that show a public reply from the business, and the median time between the review and the reply (621 reviews). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to glassdoor.com (DataForSEO Labs). These are third-party estimates for the whole domain, not figures from Glassdoor. As of October 2026. ↩
How these numbers are collected: how we measure.