Who uses GetApp
Vendors of packaged, off-the-shelf software for businesses or consumers that is publicly available with a call to action such as a trial, demo, or request for information. Reviewers are verified software users; the vendor, its employees, its direct competitors, and anyone with a financial interest in the product may not review it.
Claim your profile
- Product pages carry a "Do you work for ...? Manage this product listing" link, which opens a claim request on G2.
- New products are submitted through the "Get listed" link in the site footer, which also goes to G2.
- Setting up a product profile is free; sponsored profiles and lead services are paid.
- The site may build a profile from public information or work with the vendor, and its content team has final say over the copy.
- A product must fit an existing category, be packaged software (not custom-built), and be listed under the name used on the vendor's own website.
- For help with a profile, email listings@g2digitalmarkets.com.
Replying to reviews
Vendors may respond to reviews through the site's tools, such as the reply feature in the Vendor Portal.
- Responses must stay respectful and professional.
- Vendors must not contact reviewers in a way that could be seen as harassment, and must not pressure reviewers to remove or change honest reviews or threaten legal action over legitimate feedback.
- The site says it does not endorse the opinions in reviews or in vendor responses.
Review rules
In our own words. The official page is the rule that applies.
- Reviews must come from a real user whose identity the site can verify, even when the reviewer chooses to appear anonymously.
- Reviews must reflect the reviewer's own first-hand experience and must not be copied or generated by third parties or automated tools, including generative AI.
- The vendor, its employees, direct competitors, and anyone with a financial interest in the product may not review it.
- Reviewers may be offered a nominal incentive regardless of the rating they give, and the Reviewer Source icon shows whether a review was incentivized.
- Vendors must ask a broad cross-section of users for reviews, not only those expected to be positive, and must not coach customers on what to write.
- Reviews collected through the program may be published on Capterra, Software Advice, and GetApp.
Reporting a review
GetApp's own process, step by step.
- Report a review that appears fraudulent or inappropriate by emailing reviews@g2digitalmarkets.com with a link to the product page, details about the review, and any supporting information.
- The content can stay published while the team investigates, and it is removed only if it does not meet the guidelines.
- The site does not remove reviews because a vendor disagrees with the opinion or because the review is negative, and it does not mediate disputes between vendors and users.
- Abuse of the reporting process can lead to penalties.
Tips
- Reply to reviews, positive or negative, in a respectful tone.
- Keep the product name, description, and links in line with the profile guidelines.
- Ask all of your customers for reviews and disclose any incentive.
- Never ask a reviewer to delete or change a review.
Sources
Last checked October 28, 2026. Site rules change; the official pages are the final word.