Who uses G2
Vendors of business-to-business software and services list products on G2; consumer (B2C) products and products in alpha or beta are not accepted. Reviewers are actual users of those products (plus business partners and guest users) whose identity G2 can validate, and employees of the vendor or of a direct competitor may not review.
Claim your profile
- Search for the product on G2. If it is missing, fill out the Product Submission Form so G2's research team can check eligibility and categorization.
- Open the product profile, hover over the Unclaimed label, and choose Claim this profile.
- Wait for G2 to review the request; G2 states final approval takes 1 to 3 business days.
- If someone at your company already claimed the profile, ask that admin to add you; if you do not know who it is, G2's claim page points to a button on the right side of the product page.
- Contact G2 Support if the claim request runs into problems.
Replying to reviews
Replies are written in my.G2 under Reviews, Review Activity: in the Reviews found table select Read review on the review and type a response in the text field. The reply is published below the review, labeled with the responder's name and organization, and it can be edited or deleted later by opening the review again.
- G2's help page says responding to reviews is not available for free profiles.
- G2 recommends responding to both positive and negative reviews.
- For G2 reviews, an optional Resource URL can link to a page showing how the vendor acted on the feedback.
- G2 does not edit or remove reviews at a seller's request and does not act as a fact-finder in disputes between sellers and users.
Review rules
In our own words. The official page is the rule that applies.
- Reviews must come from actual users of the product (or business partners and guest users) and give their honest, firsthand experience from within the past two years.
- Fake or inauthentic reviews, reviews written for someone else or under a false identity, and reviews of products from the reviewer's current employer or its competitors are not allowed.
- Vulgar, offensive or harassing language, unauthorized confidential information from third parties, spam and plagiarized or copied content are not allowed.
- G2 sometimes offers incentives such as gift cards or donations for honest reviews, capped at $100 USD, regardless of the opinion expressed; confirmed incentivized reviews are labeled.
- Vendors must not collect reviews in ways that screen out negative ones or target only positive ones, tie incentives to positive reviews, discourage negative reviews, or contact reviewers to pressure them into changing their reviews.
- Business partners (such as resellers) and guest users may review, but their reviews are labeled and do not count toward the G2 Score.
Reporting a review
G2's own process, step by step.
- In my.G2, go to Reviews, Review Activity and select Read review on the review in question.
- Hover over the ellipsis and select Report a concern.
- Enter a title, choose a reason from the dropdown, and add a comment.
- Select Submit Your Concern; G2 says its moderation team reviews concerns within 2 business days.
G2 Reviews Widget
Show your G2 reviews on your own website, updated by themselves. Connect G2 in Grades.com, then copy a widget from Review Marketing in your dashboard with G2 as the only site (sites="g2"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="g2"].
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="g2" async></script>
G2Reviews on grades.comG2Quick to answer and easy to work with. They did exactly what they promised, on time.
G2Friendly people and a fair price. I would happily go back and recommend them.
G2They explained every step and followed up afterwards. A great experience.
Tips
- Respond to both positive and negative reviews, and where you acted on the feedback, show it (for example with the Resource URL).
- Keep the product and company information on the profile accurate.
- Ask customers in general for authentic feedback rather than only happy ones; G2 removes reviews when it finds a seller soliciting only positive ones.
- Never write, buy, or request fake reviews, and do not pressure reviewers to change what they wrote.
- If you offer your own incentive for a review, disclose it to G2.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://sell.g2.com/claim-your-profile
- https://documentation.g2.com/help/docs/finding-or-listing-a-product-on-g2
- https://documentation.g2.com/help/docs/getting-vendor-support-on-g2
- https://documentation.g2.com/docs/review-activity
- https://legal.g2.com/community-guidelines
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on g2.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on g2.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a G2 profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a G2 profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Reply rate: the share of the G2 reviews we collected that show a public reply from the business, and the median time between the review and the reply (144 reviews). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to g2.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from G2. As of October 2026. ↩
How these numbers are collected: how we measure.