Who uses Facebook
Businesses, brands, organizations and public figures with a Facebook Page. Anyone with a Facebook account can create a Page or help manage one if they have access to it.
Claim your profile
- Log in to Facebook, click Pages in the left menu, choose Create Page, select Public Page and click Get Started.
- Enter a Page name and category, and optionally a bio.
- Add details such as contact information, location and hours, then profile and cover photos and the action button.
- After creating the Page, you can manage who has access to it.
Replying to reviews
Facebook's help pages we checked do not describe steps for a Page to reply publicly to a Recommendation. They do explain how admins control Recommendations: switch into the Page, open Settings & privacy, then Settings, then Page and tagging, and use the toggle that allows others to view and leave reviews on the Page.
- Turning Recommendations off removes the Page's rating and reviews.
- If a Page previously had reviews, Recommendations were turned on automatically.
- Recommendations appear under the Page's Reviews tab, which may be under a More option.
- Facebook says people should not recommend a business whose Page they help manage.
Review rules
In our own words. The official page is the rule that applies.
- Recommendations that do not follow the Community Standards may be removed.
- Facebook asks that recommendations focus on the business's product or service and be based on personal experience.
- Facebook does not verify that reviewers bought the product or used the service.
- Only Pages with Recommendations turned on may show a rating, a Page may have no rating until it has at least 5 reviews, and only publicly shared recommendations count toward the rating.
- The Community Standards on spam prohibit buying, selling or exchanging engagement and offering anything of monetary value in exchange for engagement.
- The Community Standards on inauthentic behavior target networks of fake accounts or Pages used to deceive people.
Reporting a review
Facebook's own process, step by step.
- Click Reviews under Details, below the Page cover photo.
- Click See all next to Recent reviews.
- Click Options at the top right of the Recommendation you want to report and select Report post.
- Follow the on-screen instructions.
- Facebook reviews the report and may remove the Recommendation if it breaks the Community Standards.
- A Recommendation that contains only a star rating cannot be reported.
Facebook Reviews Widget
Show your Facebook reviews on your own website, updated by themselves. Connect Facebook in Grades.com, then copy a widget from Review Marketing in your dashboard with Facebook as the only site (sites="facebook"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="facebook"].
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="facebook" async></script>
FacebookReviews on grades.comFacebookQuick to answer and easy to work with. They did exactly what they promised, on time.
FacebookFriendly people and a fair price. I would happily go back and recommend them.
FacebookThey explained every step and followed up afterwards. A great experience.
Tips
- Turn Recommendations on only if you want the Page to show reviews, and know that turning them off removes the rating.
- Do not offer cash or other items of monetary value in exchange for engagement or reviews.
- Report only Recommendations that appear to break the Community Standards.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://www.facebook.com/help/548274415377576
- https://www.facebook.com/help/439579999521224
- https://www.facebook.com/help/ipad-app/664755856965602
- https://www.facebook.com/help/500762053364226
- https://www.facebook.com/help/104002523024878
- https://transparency.meta.com/policies/community-standards/spam/
- https://transparency.meta.com/policies/community-standards/inauthentic-behavior/
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on facebook.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on facebook.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have a Facebook profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have a Facebook profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Typical rating: the mean star rating of the Facebook reviews we collected for the businesses we checked (1,770 reviews). As of October 30, 2026. ↩
- Reply rate: the share of the Facebook reviews we collected that show a public reply from the business, and the median time between the review and the reply (23,521 reviews). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to facebook.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from Facebook. As of October 2026. ↩
How these numbers are collected: how we measure.