Who uses Avvo
Licensed attorneys use it to claim and update profiles, and consumers use it to research lawyers. Reviewers are people with personal experience of the lawyer, as a client or after a consultation outside Avvo, according to its community guidelines.
Claim your profile
- Enter your name and location exactly as they appear on your state bar registration to find the existing Avvo profile created from public records.
- Complete the verification step to confirm you are a licensed attorney.
- Update your profile with current information.
Step 1Enter your name and location exactly as on your state bar registration. Captured October 28, 2026
Captured on October 28, 2026; the site's screens may have changed since. Names of other people and businesses are blurred.
Replying to reviews
Avvo's support article on negative reviews suggests a brief, professional public response written with future clients in mind, and notes that confidentiality and ethics rules limit what a lawyer can say about a matter.
- Ethics rules on what you may share about a case vary by state, so check your state's rules before replying.
- Acknowledge the concern and state your standards without going into the details of the representation.
- Avvo does not share a reviewer's identity or contact information, even with the lawyer reviewed, outside a formal legal process.
Review rules
In our own words. The official page is the rule that applies.
- A review should reflect the reviewer's own experience with a lawyer they hired or consulted outside Avvo.
- Avvo describes reviews that relay what someone else heard as not helpful.
- Reviews of the lawyer on the other side of a matter, or of a spouse's or family member's lawyer, are not posted.
- Reviewers should not post personal information such as home or email addresses, phone numbers, credit card or Social Security numbers.
- Avvo uses checks such as required registration, automated screening and community flagging, but says it does not verify or investigate reviews or take sides in factual disputes.
- Client reviews do not affect the Avvo Rating, and lawyers cannot pay to improve or remove reviews.
Reporting a review
Avvo's own process, step by step.
- If a review does not meet the community guidelines, or the reviewer appears not to be a client (for example an opposing party), contact Avvo Customer Care to dispute it.
- Customer Care reviews the dispute and may ask the reviewer for more information; the same moderation standards apply whether the lawyer has a free profile or advertises with Avvo.
Avvo Reviews Widget
Show your Avvo reviews on your own website, updated by themselves. Connect Avvo in Grades.com, then copy a widget from Review Marketing in your dashboard with Avvo as the only site (sites="avvo"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="avvo"].
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="avvo" async></script>
AvvoReviews on grades.comAvvoQuick to answer and easy to work with. They did exactly what they promised, on time.
AvvoFriendly people and a fair price. I would happily go back and recommend them.
AvvoThey explained every step and followed up afterwards. A great experience.
Tips
- Keep your profile accurate and complete.
- Reply briefly and professionally, and avoid a long rebuttal.
- Ask satisfied clients for genuine reviews over time, without pressuring them.
- Protect client confidentiality in every public statement.
Sources
Last checked October 22, 2026. Site rules change; the official pages are the final word.
- https://www.avvo.com/for-lawyers/avvo-profile
- https://www.avvo.com/support/articles/914019-What%20if%20I%20get%20a%20negative%20review
- https://www.avvo.com/support/community_guidelines
- https://www.avvo.com/support/articles/914016-how-do-i-know-the-reviews-are-from-real-contacts.html
- https://www.avvo.com/support/articles/914017-can-i-find-out-who-posted-the-review.html
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on avvo.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on avvo.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have an Avvo profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have an Avvo profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Typical rating: the mean star rating of the Avvo reviews we collected for the businesses we checked (76 reviews). As of October 30, 2026. ↩
- Reply rate: the share of the Avvo reviews we collected that show a public reply from the business, and the median time between the review and the reply (673 reviews). As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to avvo.com (DataForSEO Labs) and its Domain Rating (Ahrefs, 0 to 100). These are third-party estimates for the whole domain, not figures from Avvo. As of October 2026. ↩
How these numbers are collected: how we measure.