Who uses App Store
App developers, from individuals to large companies, who publish apps through the Apple Developer Program, and App Store customers who rate and review the apps they use. Users can rate and review iOS, iPadOS, macOS and visionOS apps; tvOS apps can be rated but not reviewed.
Claim your profile
- There is no listing to claim: an app's product page exists because the developer publishes the app through the Apple Developer Program.
- Enroll as an individual or as an organization with an Apple Account that has two-factor authentication turned on. Organizations must be a legal entity (Apple does not accept DBAs or trade names) and need a D-U-N-S Number, a work email on the organization's domain and a working public website.
- Agree to the Apple Developer Program License Agreement and pay the membership. Apple lists the fee as 99 USD per membership year, with local pricing shown during enrollment and fee waivers available to some nonprofits, schools and government bodies.
- In App Store Connect, the Account Holder or an Admin adds team members under Users and Access and assigns roles. The Account Holder, Admin and Customer Support roles can reply to reviews.
Replying to reviews
In App Store Connect, open Apps, select the app and choose Ratings and Reviews in the sidebar. Pick the platform at the top right, find the review and click Reply, then enter your text and submit. You can edit or delete a response later from Edit Response; only one response per review appears on the product page.
- Replying requires the Account Holder, Admin or Customer Support role.
- A response can take up to 24 hours to appear and shows as pending until then; edited responses are marked as edited.
- The reviewer is notified of your response and may choose to update the review. You can turn on email alerts for when a reviewer edits a review you answered.
- You can respond to a review of any age. Apple suggests putting the lowest-rated reviews and current bugs first when you cannot answer everything.
- Apple's guidelines ask that responses stay respectful and on topic, with no personal information, spam or marketing.
- Responses can also be managed through the App Store Connect API.
Review rules
In our own words. The official page is the rule that applies.
- Apple's media services terms bar posting, changing or removing a rating or review in exchange for any compensation or incentive.
- The same terms bar dishonest, abusive, misleading or bad-faith ratings and reviews, and reviews unrelated to the app being reviewed.
- Reviews may not contain other people's personal or private information, impersonate someone, or include spam or advertising. Apple says it may remove or edit submitted material, including through automated filters and human review.
- Developers must ask for ratings only through Apple's built-in review prompt, which can appear at most three times in a 365-day period; custom review prompts are not allowed.
- Apps may not require a rating, review or other store action to unlock features or content.
- Manipulating charts, search or reviews, including with paid, incentivized, filtered or fake feedback, can lead to removal from the Apple Developer Program.
- Developers may reset an app's summary rating when releasing a new version; written reviews stay on the product page.
Reporting a review
App Store's own process, step by step.
- In App Store Connect, open the app's Ratings and Reviews page and select the platform.
- Find the review and click Report a Concern.
- Choose a concern from the menu, add a description and submit. The customer who wrote the review is not told.
- To report an App Store review summary (iOS only), click the ellipsis next to the summary under Review Summaries and choose Report a Concern.
- Apple asks developers to report offensive material, spam or other terms violations rather than reply to them. The help pages do not give a response time or the possible outcomes.
App Store Reviews Widget
Show your App Store reviews on your own website, updated by themselves. Connect App Store in Grades.com, then copy a widget from Review Marketing in your dashboard with App Store as the only site (sites="app_store"). On WordPress, use [grades_widget preset="carousel" theme="light" accent="#6b42fe" sites="app_store"].
Script tag: an App Store carousel
<script src="https://app.grades.com/embed/widget.js" data-widget="carousel" data-key="gk_pub_YOUR_KEY" data-theme="light" data-accent="#6b42fe" data-sites="app_store" async></script>
4.9128 reviews
App StoreReviews on grades.com
App StoreReviews on grades.comDana K.App Store
App StoreQuick to answer and easy to work with. They did exactly what they promised, on time.
Luis M.App Store
App StoreFriendly people and a fair price. I would happily go back and recommend them.
Priya S.App Store
App StoreThey explained every step and followed up afterwards. A great experience.
Tips
- Ask for ratings at a natural moment, such as after a user finishes a task, and never interrupt what they are doing.
- Make support contact details easy to find in the app and on the product page so unhappy users can reach you before writing a review.
- Write a personal reply to each review you answer instead of pasting the same text.
- When a release fixes a reported problem, mention it in the release notes and consider replying to older reviews about it.
- Point users with download or billing problems to Apple Support, as Apple suggests.
- Use a review in your marketing only with the reviewer's permission, and quote your rating only if it matches the current one.
Sources
Last checked October 27, 2026. Site rules change; the official pages are the final word.
- https://developer.apple.com/app-store/ratings-and-reviews/
- https://developer.apple.com/help/app-store-connect/monitor-ratings-and-reviews/respond-to-reviews
- https://developer.apple.com/help/app-store-connect/monitor-ratings-and-reviews/view-ratings-and-reviews
- https://developer.apple.com/app-store/review/guidelines/
- https://www.apple.com/legal/internet-services/itunes/us/terms.html
- https://developer.apple.com/programs/enroll/
- https://developer.apple.com/help/app-store-connect/manage-your-team/add-and-edit-users
About the numbers
- AI citations: the share of answers from AI assistants that cite a page on apple.com, out of 23,227 answers in the last 90 days, to questions about the businesses in our directory ("what do customers say about ...") and to category questions ("best dentist in ..."). Search-result and help pages on a review site are not counted. As of October 30, 2026. ↩
- Cited by AI, by industry: for each industry (a directory category, or the national brands filed under an industry such as e-commerce), the share of AI answers about businesses in that industry that cite a page on apple.com; n is the number of answers in that industry (last 90 days; only industries with at least 20 answers). As of October 30, 2026. ↩
- Has a profile, by industry: the share of the businesses we checked in each industry that have an App Store profile; n is the number of businesses checked in that industry. As of October 30, 2026. ↩
- States: the share of the businesses we checked in each state that have an App Store profile. States with too few businesses for a stable number are marked "small sample" and are not ranked; when every state is a small sample, none is shown. As of October 30, 2026. ↩
- Site reach: the estimated monthly organic search visits to apple.com (DataForSEO Labs). These are third-party estimates for the whole domain, not figures from App Store. As of October 2026. ↩
How these numbers are collected: how we measure.