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Grades.com vs Whitespark Reputation Builder

Whitespark is a local SEO company; its Reputation Builder is “review management software” that requests, monitors and answers reviews, priced per location.² Grades.com brings your reviews from 54 sites into one inbox, drafts every reply in your voice, gives you a public grade and checks what ChatGPT, Perplexity, Gemini and Claude say about you.

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Facts about Whitespark come from its own website, read on October 30, 2026. Each one links to its source below.

The short version

Pick Whitespark if

you want review requests by email and SMS with Net Promoter Score and survey questions, widgets for your site, and one vendor that also sells local rank tracking and citation tools.

Where Whitespark goes further

Net Promoter Score, optional survey questions and a first-party feedback step in review requests²
TextBack: customers text a keyword to get a feedback and review link⁶
A review widget, conversion pop-up and review badge to show reviews on your own site²
Customer-facing pages and email alerts in nine languages²

Pick Grades.com if

you want a public grade, what AI assistants say about you and reply drafts in your voice on every plan, with an API and MCP server included.

What Grades.com does not do

No texting inbox, web chat, phones, missed-call text-back or payments
No listings management or customer surveys
Review request campaigns are on Premium only

Feature by feature

Grades.com’s side is the product today. Whitespark’s side is what its own pages say, with a source for each fact.

Feature	Grades.com	Whitespark
Published prices	YesYes. Starter $29 a month per location, Pro $149 and Premium $399 a month per business.	YesReputation Builder Pro: $79 a month per location. Multi-location pricing is custom.¹²
Billing and contract	YesMonthly, no contract. Yearly billing is optional and gives two months free.	Prepaid monthly or annual subscriptions that renew automatically unless you cancel; you can cancel any time in your account and keep access until the period ends. Its terms say fees are not refundable.³
Free trial	Yes14 days of Pro, no card needed.	YesA free trial of 14 days, for up to 10 locations.²
Review sites monitored	Yes54 sites. Google on Starter, all 54 on Pro and Premium.	Yes“Integrates with over 100 online review sites.” The Pro plan monitors reviews on ten of them.²
AI reply drafts	YesEvery plan. 10 a month on Starter, up to 50 per location on Pro. Unlimited AI drafts on Premium.	YesSmart Reply creates an AI response to a review. You review and edit it before you submit.⁴
Replies posted for you	PartlyPremium, where a site allows it. Hard reviews wait for you.	Not foundNot stated for replies. Requests and reminders are sent automatically.²⁴
Review generation	PartlyA review page and QR code that show every site, on every plan. Email campaigns on Premium (text messages coming soon).	YesAutomated requests and reminders by email and SMS, in three request modes, plus TextBack: customers text a keyword to start feedback.²⁶
What AI assistants say about you	YesChatGPT, Perplexity, Gemini and Claude. Monthly on Starter, weekly on Pro, daily with alerts on Premium.	Not foundNot found on the pages we read.
Competitor tracking	PartlyCompetitor Map on Premium. Who AI names next to you, ranked.	PartlyA reputation scorecard report compares your reviews with competitors. You request it by form and it arrives by email.²
Public grade, awards and badges	YesA Grades.com Score from A+ to F on reviews.grades.com, seasonal awards and badges for your website.	PartlyA review widget, conversion pop-up and review badge for your own site, and a private reputation scorecard. No public grade found.²
API and MCP server	YesREST API and MCP server on every plan.	PartlyIntegrations with Salesforce, QuickBooks, Mailchimp, Constant Contact and Google Sheets, for an added fee per location. No API or MCP server found.⁵
Texting, web chat, phones or payments	NoNot offered.	PartlyOutbound SMS requests and inbound TextBack. No phones, web chat or payments found.²⁶
Listings management	NoNot offered.	PartlySold as separate Whitespark products (a Listings Service and a Local Citation Finder), not part of the Reputation Builder plan.¹
Customer surveys	NoNot offered.	YesSurvey questions in requests, plus Net Promoter Score tracking and reports.²

Not found means the Whitespark pages we read on October 30, 2026 did not describe it. It may still be offered: ask Whitespark. Numbers point to the sources at the end of this page.

Pricing side by side

Prices as each company publishes them, on October 30, 2026.

Grades.com

Starter$29 a month per location
Pro$149 a month, first location included
Premium$399 a month, first location included

Pro and Premium add a charge per extra location, lower from location 21 and 101. Monthly with no contract, or yearly with two months free. 14-day free trial of Pro, no card needed.

Compare Grades.com plans →

Whitespark

The pricing page lists Reputation Builder at “$79 per month, per location,” with “custom multi-location pricing available.” The product page shows the Pro plan with 3,000 email requests (100 a day), 300 SMS credits and review monitoring on ten sites.¹²

The terms say subscription fees are charged in advance, renew automatically unless you cancel before the period ends, and are not refundable. You can cancel any time in your account and keep access until the end of the period. Whitespark may change fees on 30 days’ written notice. The product page offers a free trial of 14 days for up to 10 locations.²³

AI answers

What AI says about you

More customers ask an AI assistant before they choose a business. Grades.com asks too, on every plan.

ChatGPT
Perplexity
Gemini
Claude

Whether each one mentions you, and in what tone
The ratings it quotes, checked against your real ones
The review sites its answers lean on
Monthly on Starter, weekly on Pro, daily with alerts on Premium

More about AI Reputation →

Whitespark

We found no feature on the Whitespark pages we read that reports what AI assistants say about a business.

Frequently asked questions

Is Grades.com an alternative to Whitespark Reputation Builder?

For reviews, yes: reviews from 54 sites in one inbox, reply drafts in your voice, a public grade and what four AI assistants say about you. Grades.com does not do listings management or customer surveys, so if you rely on those, Whitespark covers more.

How much does Whitespark Reputation Builder cost?

Whitespark lists Reputation Builder at $79 per month, per location, with custom multi-location pricing (read on October 30, 2026). Grades.com costs $29 a month per location on Starter, $149 a month on Pro and $399 a month on Premium.

Does Whitespark Reputation Builder send review requests by text?

Yes. Its pricing table lists outbound SMS requests, and the Pro plan includes 300 SMS credits. TextBack also lets a customer start the feedback process by texting a keyword to your number (read on October 30, 2026).

Where do the facts about Whitespark come from?

From Whitespark’s own website, read on October 30, 2026. Each fact links to its page in the sources below. Products and prices change, so check those pages before you decide.

What does Grades.com not do?

Grades.com does not offer a texting inbox, web chat, phones, missed-call text-back, payments, listings management or customer surveys.

Sources

Whitespark pricing whitespark.ca/pricing, read October 30, 2026
Whitespark Reputation Builder whitespark.ca/reputation-builder, read October 30, 2026
Whitespark terms of service whitespark.ca/terms, read October 30, 2026
Whitespark help: Smart Reply support.whitespark.ca/en/articles/9175205-smart-reply, read October 30, 2026
Whitespark help: Integrations support.whitespark.ca/en/articles/8950213-integrations, read October 30, 2026
Whitespark help: TextBack support.whitespark.ca/en/articles/8950224-textback, read October 30, 2026

Grades.com facts come from our pricing page and the product as of October 30, 2026. Whitespark is a trademark of its owner. Grades.com is not affiliated with Whitespark. Compare Grades.com with other review tools.

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Product names and logos are trademarks of their owners; no endorsement implied.